Privacy Policy
What we collect, why, how long we keep it, and the rights you have over your data.
Effective: June 2026The short version
- We collect what you give us (email, order details, messages) and standard technical data (device, cookies, analytics).
- We use it to deliver products, run the newsletter, improve the site, and show relevant ads.
- We use Google AdSense (including the DART cookie), analytics, and an email provider.
- We don't sell your personal information. You can opt out, access, or delete your data.
- We keep data only as long as needed — see the retention table below.
1.Who we are
This policy explains how Parentif ("we", "us") handles personal data collected through parentif.com. For privacy questions, contact privacy@parentif.com. Where this policy refers to a "data controller", that is Parentif.
2.What we collect
You give us: name and email (newsletter, account, checkout), billing details processed by our payment provider, and the content of messages you send. Collected automatically: IP address, device and browser type, pages viewed, referring source, and cookie identifiers. From third parties: limited data from payment, advertising, and analytics partners.
3.How we use your data
To deliver and support your purchases; to send the newsletter and service emails you've asked for; to operate, secure, and improve the site; to display and measure advertising; to comply with legal obligations; and to detect and prevent fraud or abuse.
4.Legal bases (GDPR)
If you are in the EEA or UK, we rely on the following lawful bases:
| Activity | Lawful basis (GDPR Art. 6) |
|---|---|
| Delivering products & fulfilling orders | Performance of a contract |
| Account creation & support | Performance of a contract |
| Newsletter & marketing emails | Consent (withdrawable anytime) |
| Analytics & site improvement | Legitimate interests / consent |
| Advertising & cookies | Consent |
| Security & fraud prevention | Legitimate interests |
| Legal & tax compliance | Legal obligation |
5.Cookies & advertising — Google & the DART cookie
We use cookies and similar technologies; full detail is in our Cookie Policy. We use Google AdSense to display ads.
6.Analytics & email
We use Google Analytics (via Google Site Kit) to understand site usage, and an email service provider (e.g., MailerLite) to manage subscriptions and send newsletters. Each acts as a processor under our instructions. You can unsubscribe from any email using the link in its footer.
7.Third-party processors
We share data only with providers who help us run the Service — including hosting, payment processing, email delivery, analytics, and advertising partners — under agreements that require them to protect your data. We do not sell your personal information.
8.Data retention
| Data type | Retention period |
|---|---|
| Newsletter subscriber data | Until you unsubscribe, then up to 12 months |
| Order & transaction records | Up to 7 years (tax/legal requirements) |
| Account information | Life of the account + 12 months |
| Contact-form messages | Up to 24 months |
| Analytics data | Up to 14 months |
| Cookie/advertising identifiers | Per each cookie's lifespan (see Cookie Policy) |
9.International transfers
Your data may be processed in countries outside your own, including the United States. Where we transfer data out of the EEA or UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs) and equivalent UK mechanisms.
10.Your rights — GDPR (EEA/UK)
You may request access, correction, deletion, restriction, or portability of your data, object to processing, and withdraw consent at any time. To exercise these rights, email privacy@parentif.com. You may also complain to your local data-protection authority.
11.Your rights — CCPA/CPRA (California)
California residents may request the categories and specific pieces of personal information we collect, request deletion or correction, and opt out of any "sale" or "sharing" of personal information. We do not sell your personal information. We will not discriminate against you for exercising these rights. To make a request, contact privacy@parentif.com.
12.Children's privacy
Parentif is a resource for adults. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided us data, contact us and we will delete it.
13.Security
We use reasonable technical and organizational measures to protect your data, including encryption in transit and access controls. No method of transmission is perfectly secure, but we work to keep your information safe.
14.Do Not Track & changes
Because there is no consistent industry standard, we do not currently respond to browser "Do Not Track" signals. We may update this policy; the "Effective" date reflects the latest version.
15.Contact
Privacy questions or requests: privacy@parentif.com or our contact page.